Electric-car Tesla Motors' (NASDAQ:TSLA) autopilot technology is already well beyond similar technology from other auto manufacturers. The California-based company's "Autosteer" is the only auto steering technology that works at highway speeds, and its autopilot can even change lanes with a tap of a blinker. Apparently, however, this technology isn't advanced enough for Tesla. The company is now ramping up its autopilot team "to achieve generalized full autonomy," according to a tweet last week by Tesla CEO Elon Musk.
Tesla: We need "hardcore software engineers"
"[T]he founding team had no intention of turning to Detroit for advice on how to build a car company," said author Ashlee Vance in biography Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, referring to the company's earlier years. The auto and energy storage company has remained just as stubborn as of late, with Musk admitting on several occasions that he pays little attention to what competitors are doing.
Tesla's persistence in carving its own path is probably most evident in the company's autopilot efforts. Rapidly rolling out the world's most advanced production-car autopilot features to its vehicle fleet, Tesla has suddenly leaped into a leading role for auto steering technology. And Tesla isn't slowing down. Asking for applicants to email Tesla, Musk says the company is "looking for hardcore software engineers" as it makes "generalized full autonomy" a "super high priority."
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