Powur is transforming the world of lead generation in the solar market.
HATCH — Instead of each solar company going after costly and hard to find leads on their own, Powur is directing those companies to its international team of agents who work to create high quality leads. Powur likens their disruption in the market to the Uber model.
In looking at how they motivate, engage, and educate their sales team, it resembles the direct sales industry. The numbers indicate that it's working.
The average cost to acquire a lead in the solar market is $3,000. By using Powur, companies can reduce that cost to $1,400 per lead. The solar market is growing like wildfire and Powur is taking advantage of that, recording their biggest month of revenue yet in March.
Their revenue comes from training fees and costs paid by the Advisors that work for them, and from the solar companies who pay a percentage for leads and solar installations.
The company is currently raising capital through a crowdfunding effort on Wefunder, and already has 236 investors representing more than $633,000.
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